
This article caught my eye on ABC News
It always concerned me that the Shelf Price of GMC products was so cheap by comparison of the big name labels. I am surprised at the downturn for GMC but I guess is yet another example of what must have been very low margin product being unable to build sufficient reserves to handle the downturn. Hopefully it will be sold quickly.
I know many tradesmen who bought GMC on the basis if it broke throw it away and buy a new one.
You may remember the label quite well as the Advertising profile was extremely high as well. The old philosophy of high advertising presence incurring a high overhead versus low margin a formula destined to fail.Or is it a casualty of the big Chains forcing the margins down so far that they finally popped.
